HSBC

HSBC introduced a mobile account creation feature enabling Hong Kong clients to establish a banking account through the Mobile Banking application. Disclaimer: Due to the non-disclosure agreement, I am limited in the amount of work I can show.

HSBC

HSBC introduced a mobile account creation feature enabling Hong Kong clients to establish a banking account through the Mobile Banking application. Disclaimer: Due to the non-disclosure agreement, I am limited in the amount of work I can show.

HSBC

HSBC introduced a mobile account creation feature enabling Hong Kong clients to establish a banking account through the Mobile Banking application. Disclaimer: Due to the non-disclosure agreement, I am limited in the amount of work I can show.

HSBC

HSBC introduced a mobile account creation feature enabling Hong Kong clients to establish a banking account through the Mobile Banking application. Disclaimer: Due to the non-disclosure agreement, I am limited in the amount of work I can show.

Client:

HSBC HK

Role:

UI/UX Designer

Year:

2020

Client:

HSBC HK

Role:

UI/UX Designer

Year:

2020

Client:

HSBC HK

Role:

UI/UX Designer

Year:

2020

Client:

HSBC HK

Role:

UI/UX Designer

Year:

2020

The Challenge

HSBC aimed to overhaul its mobile account creation process following the initial launch. Our goal is to simplify banking for clients and improve the user experience. By identifying the problems, we were subsequently able to highlight these additional business objectives:

  • Reduce overall application duration by optimizing the user flow

  • Enhance the components of the design system for future projects to adopt

Process

We conducted 2 design sprints before fully initiating the overhaul project. The design sprint approach is a 5-day procedure for addressing crucial business issues through design, prototyping, and validating concepts with customers. Drive significant improvement all at once:

Map -> Sketch -> Decide -> Prototype -> Test

Expedite comprehension of users and conserve time while streamlining communication. After outlining our objectives alongside stakeholders and pinpointing pain points, we sketched and settled on two top ideas, converting them into prototypes. We invited users to perform usability testing on the pair of prototypes during contextual interviews.


Solution

There's something that we can do to improve by…

  1. Better frame the questions and copies

  2. Simplifying the clutter and introducing autofill functions

  3. Identifying customer needs and providing the right solutions

Let’s

work

together

Let’s
work
together
Let’s
work
together
Let’s
work
together

I'm currently available for new work. Let me know if you're looking for a product designer. Let’s talk about the next big thing!

I'm currently available for new work. Let me know if you're looking for a product designer. Let’s talk about the next big thing!

I'm currently available for new work. Let me know if you're looking for a product designer. Let’s talk about the next big thing!

I'm currently available for new work. Let me know if you're looking for a product designer. Let’s talk about the next big thing!

© Gloria

© Gloria

© Gloria

© Gloria